World Champs: 2011 New Zealand

"The logo comprises two parts; primarily a human figure performing a high reverse hooking kick, secondly the silver fern which is incorporated into the kicking leg. Both of these forms are stylised to create a strongly dynamic logo."

"The text beneath provides a strong graphic base for the logo, however it will also work well independently in applications where the text is not required."

"The black and silver colour scheme is well recognised as representing New Zealand in competitive sport internationally. Alternative colour schemes have been developed using red, black and white - and also reversed out of a darker background (eg, white on black)."